3rd Degree


MLS Ticket Prices

June 16th, 2009 . 11:00 am . By: Buzz Carrick

The attendance talk continues to draw interesting responses.  This one from Shelby Weaver who took a look at ticket prices across the league and compares them by price.  Shelby says…

Just put together some numbers and thought you may find them interesting. The ticket prices I have listed are the single game price for regular tickets (I like the fact that Columbus offers youth prices). FCD is smack in the middle of the list (but on the high end of the price curve), which when you consider their attendance (last in the league) and product on the field (3rd from the bottom in the league), you wouldn’t be able to justify that…

Team Prices 2008 Att 2009 Att % Change Pop.(2007)
Columbus $10-$29 Y
$16-$39 A
14,421 12,416 -14% 747,755
Colorado $12-$35 13,674 12,409 -9.3% 588,349
LA Galaxy $14-$200 26,050 19,297 -26% 3,834,340
Chicago $15-$70 17,052 11,726 -31.2% 2,836,658
Chivas USA $15-$100 15,373 15,314 3,834,340
Kansas City $15-$25 10,673 # 9,703 # -9.1% 450,375
Real Salt Lake $18-$60 16,314 15,448 -5.3% 181,743
FC Dallas $19-$150 13,097 8,769 -33% 1,240,499
San Jose $20-$60 13,755 9,886 -28.1% 939,899
NE Revs $20-$65 14,325 10,571 -26.2% 599,351
Houston $20-$74 17,752 15,479 -12.8% 2,208,180
Seattle $20-$85 N/A 29,400 594,210
NY Red Bulls $20-$100 16,323 10,787 -33.9% 8,274,527
DC United $22-$50 19,835 14,003 -29.4 588,292
Toronto FC $32.58-$184 * 20,241 20,219 —- ??

* (at today’s conversion rate)
# (capacity 10,385)

A Few Thoughts

Here’s a couple things I take from this.

- Almost everyone is down this year, but the team’s doing the worst are down the most.  New York is the worst off, followed, not at all surprisingly, by FC Dallas then Chicago(?), and San Jose.  By their standards New England having a bad year is way off and a bit surprisingly DC is down so much.  Although they had a poor start and the stadium thing can’t be helping.

- Chicago is hard to explain, sophomore slump on Blanco?  Probably.  LA down, obviously no Beckham to this point.

- Chivas USA and Toronto FC are holding steady.  Good years or solid fan base?

- Interesting low end tickets available for LA Galaxy, Chicago, and Chivas.

- One tiny nitpick is I would like to see media market on here, rather than city population.  Maybe I’ll dig that out this afternoon.






14 Comments

  1. Comment by Moose McDowell on June 16, 2009 11:14 AM

    IMHO Chicago’s stadium is in a God-awful location. Say what you want but compared to Bridgeview, Frisco is like…..well, much much better. They should have tried to make it work in Naperville if possible – that’s a super nice area that has a very nice mix of hispanics and the very wealthy – plus they weren’t that far from the train station. Perhaps the real estate was just too expensive.

  2. Comment by hendrix on June 16, 2009 11:37 AM

    toronto’s pop was about 2.5 million in 2006.

  3. Comment by JD on June 16, 2009 11:37 AM

    Beckham will also skew attendance in cities visited last year – About 45K and 35K in NY and DC, respectively.

  4. Comment by Craig on June 16, 2009 11:59 AM

    You may want to list a different total population for Real Salt Lake. Since the stadium is located in Sandy (south end of the salt lake valley), and you just got the population of Salt Lake City (north end of the salt lake valley). However, I do wish we could realistically say that nearly 10% of our population attends games. We probably can’t say 10% of our population know the time of the next RSL game.

  5. Comment by hutchtx on June 16, 2009 12:39 PM

    Can someone PLEASE bring this data to the Town Hall meeting on Saturday? The price of tickets (and the thought of an increase next year), combined with the horrible attendance numbers is really making me nervous.

  6. Comment by KT on June 16, 2009 12:42 PM

    I wonder if Moose McDowell knows how much farther Naperville is from Chicago than Bridgeview is.

  7. Comment by historian on June 16, 2009 2:30 PM

    Isn’t the town hall meeting a forum to discuss the on-the-field issues, since its just SH and MH that will be there?

  8. Comment by Markolio on June 16, 2009 2:54 PM

    DC has also gotten poured on (rain) at multiple games this year. I am curious to see if there is a positive bounce after the Spring rains end (in some parts of the country) and sunny summer days return. I am guessing that the 2008 attendance numbers reflect the full year and not just up to this point of the season (week 14). I would be curious to compare 2009 numbers now with numbers up to week 14 of 2008. And I agree that the Beckham influence last year has to be considered. Hopefully his return, along with some sun, will be a boost to most clubs. We’ll see…

    Awesome to see these ticket price numbers. Very interesting.

  9. Comment by Scooter on June 16, 2009 4:08 PM

    If MH is at the meeting and you don’t talk about ticket prices, you are wasting an opportunity. This is not a meeting for on-the-field issues only. Personally, I’m much more worried about the attendance issues than team performance (although there is obviously some direct correlation, there’s not enough, in my opinion).

  10. Comment by Peter C on June 17, 2009 9:21 AM

    Markolio,

    You can see a YTD comparison of attendance at

    http://www.majorleaguesoccerta...t-to-the-ballgame-week-13/4140

  11. Comment by Pony2 on June 17, 2009 10:05 AM

    If the team were playing better I would go more often regardless of the price. I easily spend $40 for dinner for 2 and would rather see an entertaining game of soccer for the $.

  12. Comment by Buzz Carrick on June 17, 2009 10:10 AM

    Peter, good breakdown. Thanks for the link.

  13. Comment by Markolio on June 17, 2009 12:02 PM

    Thanks, Peter. I hadn’t seen that site before, and it provides some very interesting numbers using an equivalent comparison. It shows Dallas had an average of 13,477 at this time last year compared to the annual average of 13,097. So, less people on average showed up in the second half of 2008. Interesting. Also, that makes the drop in attendance a slightly larger percentage difference between last year at this time versus all of 2008.

  14. Comment by Moose McDowell on June 17, 2009 4:25 PM

    I know exactly how far away it is. I’m in Chicago right now writing this message, and I lived there for 7 years.

    Naperville is a far better area for the team. I don’t care how close you think you need to be to Hispanic fans – the mix isn’t right.

Comments RSS TrackBack Identifier URI

Leave a comment

© Copyright 1996-2009 A. Buzz Carrick, All Rights Reserved. This website is an unofficial and independently-operated source of soccer news and information and is not directly affiliated with or endorsed by any team, league or their owners. Logos and other promotional materials are property of their respective owners. For FC Dallas' official team site, visit www.fcdallas.net. Interested in contributing to our effort? Then contact us at buzz@3rddegree.net

    Founded October 1997

    Volume Fourteen

  • 42 Point Playoff Target

  • Current Points: 21
    Points Out: 21
    Games Left: 17