Ouch. I continue to be amazed by what I hear about FCD’s marketing efforts.

Is this the time to argue whether any publicity is good publicity?

So does that mistake by the quality control department at the Sports Page mean that FCD will get a FREE ad in the next edition?

That’s a common mistake with print (hell, often internet), and Kelly is aware I’m sure.

With that type of mistake, 9 times out of 10, it’s the people placing the ad that made the mistake, not the newspaper.

I have seen that many many may time. I see a billboard, ad on the side of the road, or in the paper, and they are for game that happened last week or the week before. Make the org look really stupid.

“With that type of mistake, 9 times out of 10, it’s the people placing the ad that made the mistake, not the newspaper.”

I find it very hard to believe that 9 out of 10 marketing people are mistakenly placing ads for events that have passed. But hey, any excuse to slam the FO, even when people have no idea who’s at fault. I think Chaz has it right, and we’ll probably see a make-up ad of some kind. Maybe Buzz can ask Mrs. Weller what happened.

Hoopstastic, read what i said. I didn’t say 9 out of 10 marketing people are mistakenly placing ads. I said it’s usually the people placing the ad that make the mistake when this type of mistake HAPPENS. Big difference.

So we’ve seen this problem with FCD on billboards and in print. So what you are telling me then is that the marketing people NEVER make that mistake, it’s always the advertising company that makes it. Is that what your take is?

And reap what you sow, btw. A stellar Marketing department gets the benefit of the doubt. One that has continuously made mistakes over the last few years does not.

[...] A while back I pointed out a FCD advert that was mistimed in an April issue of the Sports Page. [...]