Comments on: FC Dallas Grabs New Marketing Head from Dallas Morning News

By: JC

JC — Fri, 21 Nov 2008 22:36:47 +0000

No, she’s not a soccer person. And she also just had a baby I’m told. I’m sure that won’t distract her from filling the stands.

By: Devil's Advocate

Devil's Advocate — Fri, 14 Nov 2008 14:59:47 +0000

Does she love soccer? If not, bad hire. That simple.

By: soccerroo

soccerroo — Thu, 13 Nov 2008 23:04:33 +0000

First I am not an expert but i have been involved with helping get sponsorships for free papers. The only way they are free is by the sponsors paying enough money for the paper to still be published. They also tend to have a hire turn over in Adverstising and sponsorship than things that are paid for because it is harder to track how many people are actually getting the information. Lets see what she can do. She can not do worse than what we have struggled with under Hitches direction.

By: tater

tater — Thu, 13 Nov 2008 20:28:06 +0000

Comment by Casey C.:
“I would read the Quick every day on the train. Also, the lady who gave them away frequently would be out of stock, so don’t know where you’re comin from tater.”

Uh, dude it hasn’t been a daily freebie for quite some time. Now it’s a weekly freebie.

Think about the marketing saavy needed to give away something for free.

She apparently has never sold anything but advertising in a free newspaper that looses $$$ every quarter.

This goes down as another great hire in the likes of Greg Elliot, Mark Janko, and every other marketing & PR type that thinks they know soccer.

By: bob

bob — Thu, 13 Nov 2008 19:11:29 +0000

hmmm, how many 20 to 30 year olds get the newspaper?? Hope that does not translate to him getting 20 to 30 year olds to go to games

By: JC

JC — Thu, 13 Nov 2008 18:51:08 +0000

I don’t like this hire. She doesn’t have a stellar reputation (one of her co-workers at DMN works with me now). People have a misguided perception that having worked for the DMN is some sort of glorious resume bullet. My experience tells me otherwise. Having said that, the promotions and marketing arm of FC Dallas haven’t done much better, so let’s see what she can do.

By: Harry C.

Harry C. — Thu, 13 Nov 2008 14:26:25 +0000

FCD/PHP doesn’t have anything to do with promoting concerts…that’s solely the responsibility of AEG (the promoter).

Head of sponsorships — so she’s a sales person? Not sure Quick had sponsorships do they?

So marketing will be giving out tickets at train stations? Probably won’t run out…HA!

By: Balonpie

Balonpie — Thu, 13 Nov 2008 12:18:27 +0000

John Wagner getting more involved w/ FCD… Why does Southlake come to mind?
As for PR rep. Kudos to FCD. Since her expertise relates to young people, her efforts are apealing to Concert goers as well.

By: Tom

Tom — Thu, 13 Nov 2008 07:09:33 +0000

maybe we can actually get a sponsor on our jerseys.

By: uh?

uh? — Thu, 13 Nov 2008 06:46:32 +0000

It’s grassroots. Not grass routes.