3rd Degree


Hitch’s Chopping Block Gets Bloodied

November 3rd, 2008 . 1:35 pm . By: Peter Welpton

It appears that it was a gruesome Halloween party at the FC Dallas front office on Friday. After the staff was allowed to leave early, three were asked to remain behind – where they were promptly fired from their jobs.

Those three are:

VP of Marketing – Jeff Busch
VP of Sales – Andy Smith (ironically, Hitch’s personal hire)
Director of Sponsorships – Steve Lang

Not a lot of details other than the obvious that tickets sales, both individual and season tickets were down, attendance had sagged below Cotton Bowl days and no sponsorships have been sold in a long while…. Doesn’t help that the on the field product isn’t very good either.

Come to think of it, funny, considering that the team, tickets sales, sponsorships, game day customer service, Dallas Cup, auxiliary fields and marketing are all in the crapper how does the GM have his contract option picked up?

The idea is that the concerts are picking up the financial slack. But I can personally tell you that getting a concert at PHP isn’t a function of anyone at FCD “selling” it. AEG decides where they want to hold a show and they contact that venue. PHP is a good place for festival concert and large attendance shows under 30K. So really, that is more a function of picking up the phone when AEG calls than any actual work.

Somehow Hitchcock has managed to throw those directly under his management under the bus and survive the fallout with his job in tact.

Many questions about how HSG and Wagner are operating this club, and hopefully 3rd Degree will have more answers soon.






21 Comments

  1. Comment by peter on November 3, 2008 1:45 PM

    It’s business! Produce or leave unless you are under contract then we keep you, ie, Davino, SH, Hitch, etc Because we (the HInt’s) are real cheap baby.

  2. Comment by texgator on November 3, 2008 2:25 PM

    Hitch wasn’t under contract….they had an option. HSG could have told him to leave and it would cost them ZERO. They retained Hitch because they wanted to.

    As for this story…it’s not who you fire, it’s who you hire that matters.

  3. Comment by GraceTX on November 3, 2008 2:26 PM

    Holy Cow! Amazing how those three got the boot, but he somehow managed to keep his job? If this isn’t an indicator for the future of Hitch then I don’t know what is.

    If HSG is cleaning house, they should’ve started with the person responsible for this mess…Hitch!

  4. Comment by Harry C. on November 3, 2008 2:45 PM

    This is like keeping Steve Morow and getting rid of Toja, Alvarez and Goodson. Oh they’ve already done that too.

    3 direct reports let go? Did they not do what they were asked to do? Did they not perform to the measure of their goals? When is the captain of the ship going to be held liable?

    Sure something needed to happen, but for Pete’s sake, call a spade a spade and wipe the whole slate clean and REALLY start over…not just with clearing out an upper management level.

    The captain of this ship I’m referring to is…Wagner!

  5. Comment by SM on November 3, 2008 3:39 PM

    Typical. The marketing campaigns for this team are stupid. Unless you are a soccer fan are you going to know what Hoops Nation is? And when I have tried to explain it to people they ask me how it makes sense especially now that the back of the uniforms dont have the hoops all the way around.

    This goes back to the team. You cant sell something that isnt a winner in Dallas. Its just not going to happen.

  6. Comment by James Wedding on November 3, 2008 4:16 PM

    Wow, Busch is one of the last old school FO guys from the Greg Ellot team. Are there any of those guys left outside the ticket reps?

    Hitch officially has no one to blame if/when next season produces the same abysmal results. We’re in for a bumpy ride folks….

  7. Comment by Moose McDowell on November 3, 2008 4:55 PM

    I’m not sure the sign is still there, but I passed an FCD billboard on the DNT that said “Try it – you’ll like it”. I think these guys are capable of better.

  8. Comment by other Alex on November 3, 2008 5:12 PM

    I actually heard if they sign Cooper they are changing the slogan Hoops Nation to ” Coops Nation ” Makes sense to me, it could be a kids club. THE BILLBOARD LOOKED LIKE COOPS BODY ANYWAY. ALL IT NEEDS IS A FACE AND A #33 on the shirt.

  9. Comment by 3nOut on November 3, 2008 5:24 PM

    hitch is like HSG’s bruno guarda. there are people better, can get the job done, but they just can’t let him go. so, they blame everyone else around him.

    on the other hand, can you really blame hitch? if they offered him an extension and wanted him to stay, would he be stupid not to accept it? just enjoy years of shooting ourselves in the foot.

  10. Comment by james on November 3, 2008 8:28 PM

    It is a shame that you are posting that people got let go from fcd and do not have anything better to talk about. With the economy the way it is, many jobs are being cut and the same could be here. Why don’t you take into consideration these people have families and would prefer not to have their names listed here.

  11. Comment by twotone on November 3, 2008 10:40 PM

    I dont know if i’d call Busch “old skool.” i think Chris Clarke is the only one still around from the Cotton Bowl days, and he’s moved more towards the FCD juniors. Bobby Hammond is still there and the trainer Josh is still around. that may be it!

    and the marketing slogans are waaaaaaay better than “you could use some baseball!”

  12. Comment by Dan on November 4, 2008 6:45 AM

    I wish those three good luck. Especially Jeff as he is one of the “good shits”.

  13. Comment by uh? on November 4, 2008 7:37 AM

    Chris Clarke is not the only old school. Bobby Hammond has more tenure there than anyone else and has been there since the first year.

  14. Comment by FC Dallas in Florida on November 4, 2008 9:16 AM

    The marketing has always been poor… look around DFW and you don’t see FCD anywhere… but then again that requires a tremendous budget so the VP may have been limited by his budget but I think in any marketing type business… eventually you have to get fresh blood in despite who the GM is… that is just part of the ever changing ad business.

    Success will always be limited for FCD because of where the stadium is located, no roof in the Texas sun, etc., etc. We all know the reasons.

  15. Comment by FC Dallas in Florida on November 4, 2008 9:20 AM

    I’m referring to attendance numbers mainly when I say “success”. The on field play is a different kind of success… definitely obtainable.

  16. Comment by Toffee on November 4, 2008 3:27 PM

    Time to bring in some new underpaid talent.

    There’s a guy working at the corner of Central and Mockingbird that’s seems pretty good at getting donations. He works for cheap too. The $8 beers you guys peddle at PHP, will probably help him to slow his drinking as well. So this could be a “win, win.”

  17. Comment by Dallas Burn Fan on November 5, 2008 2:07 PM

    as for the vp of marketing and communications, bush for sure needed to go. but also the pr manager as well. marketing and pr goes hand in hand and word cannot get out unless you have good marketing and pr. sad but it is true especially when this team has been here for all these years! other clubs and new ones have a lot better team branding and marketing / pr. besides bush there should be the pr manager and get a team in there to market this team and get ticket sales up and the team up as well to compete against the other major sports. just my 2 cents

  18. Comment by Harry C. on November 5, 2008 5:54 PM

    BurnFan – keep your 2 cents and you are quite ignorant if you think they haven’t been doing anything. I’m sure they don’t ad budgets or staff that the other teams do. Plus Americans find soccer as a polarizing word/sport.

    Sure it’s not in the main stream media but the media know about it and only give it a small amount of exposure because it’s all about ratings and if you tune in and see a lot of soccer you changes channels. It’s that simple.

    As for the advertising/marketing guy…isn’t that really Hitch behind a current anyway…regardless of who the puppet was?

  19. Comment by TheGreatTrollKing on November 5, 2008 7:56 PM

    Looks like the positions were eliminated, based on the FC Dallas website. Makes sense, if SH is taking over many of the responsibilities that Hitch previously had (like player decisions and contract negotiation). Hope the guys who got canned land on their feet quickly. Good luck to y’all.

  20. Pingback by 3rd Degree » Archive » FC Dallas Grabs New Marketing Head from Dallas Morning News on November 12, 2008 2:16 PM

    [...] part of the restructuring in the front office that includes the Weller hire, as well as the three firings 3rd Degree reported last week, current General Manager Micheal Hitchcock will be refocusing on improving ticket sales, the [...]

  21. Comment by ... on November 19, 2008 5:23 PM

    Why dont you take care of your lives?? Just leave it

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